Real Talk: Social Media Monsters Part Two and the New IGTV App

First off, I have to say how overwhelmed I was at the response of Real Talk: Social Media Monsters Part One. It has received the most engagement on any blog related IG post, EVER. Wow. I was not expecting that, at all. Now that I've had some time to think about what I wanted to say for part two of this social media rant, I feel I have to address one of the most common themes of said engagement...

I should have prefaced the previous rant by saying that it really pertains to fellow sellers who use IG as a marketing tool. Many people said to just "keep it fun" and rather made light of it. Well when 75% of your income depends on IG, you can't make light of it. It's frightfully important, which is why it's easy to get so emotional over the stupidity of it all. Now many of my followers are sellers as well, and struggle with the same issues, although maybe not as dramatically.

Maybe that's part of my problem, maybe I have "put the pussy on a pedestal" and given it too much power over my business. But that's the thing see, IG used to bring in SO MUCH traffic=sales=income that it was easy to rely on. And I know (boy, how do I know) that things change, and to stay in the game you must be flexible. I would not still be here after 15 years if I hadn't learned the fine art of flexibility, I assure you. But this was back before social media was even invented and before it was an essential element to any online (or standard) business that needed to be seen.

Now Instagram has a new app; IGTV. and it's meant to be in direct competition with You Tube (pssht, good luck with that). It's where "creators" (read; semi professionals) can upload videos up to 10 minutes in length (remember the old days of YouTube video limits?) and get access to new followers they may not find on IG proper. Oh boy...

If you've followed me for any length of time, you'll notice my face is virtually nowhere to be seen. That's by design, and for two very staunch reasons:

1. I hate, absolutely hate having my picture taken, video or otherwise--always have, always will. Simple as that.

2. My business is not my face. It is not about me other than my curating skills, customer service standards and interests--which may sound like a lot. But you know I'm not a robot, I know I'm not a robot, why the hell should it be a requirement to slap my face all over my business in order to generate sales?

Yeah, ok, maybe it's old school and I need to get over it. But my work ethic should be enough, and that's a majority of the problem; these days it isn't enough. It simply isn't enough to be good at something, you've got to shout it from the rooftops and generate enticing content to acquire that almighty click.

I watch accounts soar ever higher who use themselves as (basically) their marketing campaign, and can't help getting pissed off. How is the quality of their product? Do they have great customer service? Do they ship on time, and not overcharge on shipping costs? Some do and some don't. Yet they seem to gain more and more popularity, and their businesses skyrocket, and I'm down here feeling like what the fuck am I doing wrong?

After 4 years, my business is beginning to stagnate, and I'm at a loss as to why or what to do about it. Hence the poll on my IG account where I asked if a video channel for LaCreeperie is something people wanted to see. This is how it turned out:



Well. I am not an actress. Nor am I young, thin or traditionally pretty. So I fail to see how video of me yammering on about gawd-knows-what is going to generate more sales. Am I missing something? Tell me! Other friends said not to engage in something if it makes me uncomfortable for the sake of capitalization, but um hello, I gotta keep the lights on and food on the table. I mean at the end of the day, I started this business to make money, not just for something to do.

So I ask you, my dear 5 readers, what would you do? I am still in the process of finding other work to supplement my income, and perhaps get me out of this occupation altogether. But if I'm honest, (and that is the real point here, of my new blogging style, to be brutally honest) entrepreneurship is truly in my blood. Almost my entire family on both sides have always had their own businesses. Some more successful than others, but I'd like to think that I've got enough smarts to keep things going until I win the lottery or someone pays me to write a book. There, I said it.

I am opening up the comments section for this post, so those compelled to do so can add their two cents. Any and all thoughts are welcome, but keep the nasty comments to yourselves. Constructive criticism is fine, but if you cannot offer something in a positive way, please don't respond at all. Rant over, peace out.